{"id":31987,"date":"2022-10-01T13:17:53","date_gmt":"2022-10-01T13:17:53","guid":{"rendered":"https:\/\/arriyada.net\/fr\/?p=31987"},"modified":"2022-10-01T13:17:56","modified_gmt":"2022-10-01T13:17:56","slug":"le-maroc-poursuit-adidas-pour-les-maillots-de-lalgerie","status":"publish","type":"post","link":"https:\/\/arriyada.net\/fr\/?p=31987","title":{"rendered":"Le Maroc poursuit Adidas pour les maillots de l&rsquo;Alg\u00e9rie"},"content":{"rendered":"\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"720\" height=\"470\" src=\"https:\/\/arriyada.net\/fr\/wp-content\/uploads\/2022\/10\/2B254CE8-5399-44E0-9301-845332B7744B.jpeg\" alt=\"\" class=\"wp-image-31988\" srcset=\"https:\/\/arriyada.net\/fr\/wp-content\/uploads\/2022\/10\/2B254CE8-5399-44E0-9301-845332B7744B.jpeg 720w, https:\/\/arriyada.net\/fr\/wp-content\/uploads\/2022\/10\/2B254CE8-5399-44E0-9301-845332B7744B-300x196.jpeg 300w, https:\/\/arriyada.net\/fr\/wp-content\/uploads\/2022\/10\/2B254CE8-5399-44E0-9301-845332B7744B-613x400.jpeg 613w, https:\/\/arriyada.net\/fr\/wp-content\/uploads\/2022\/10\/2B254CE8-5399-44E0-9301-845332B7744B-585x382.jpeg 585w\" sizes=\"auto, (max-width: 720px) 100vw, 720px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">&nbsp;Le Maroc a demand\u00e9 \u00e0 la soci\u00e9t\u00e9 allemande \u00ab\u00a0Adidas\u00a0\u00bb de retirer les maillots de l&rsquo;\u00e9quipe nationale alg\u00e9rienne de football, affirmant que leur design s&rsquo;inspirait des inscriptions du zellige marocain.&nbsp;&nbsp;Selon l&rsquo;avocat du minist\u00e8re de la Culture, Murad Al-Agouti, jeudi.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&nbsp;Le minist\u00e8re de la Jeunesse, de la Culture et de la Communication a adress\u00e9 un avertissement judiciaire \u00e0 la soci\u00e9t\u00e9 internationale de v\u00eatements de sport, concernant ce qui a \u00e9t\u00e9 d\u00e9crit comme \u00ab\u00a0l&rsquo;appropriation culturelle du patrimoine marocain\u00a0\u00bb dans la conception du \u00ab\u00a0maillot d&rsquo;\u00e9chauffement\u00a0\u00bb de l&rsquo;\u00e9quipe de football alg\u00e9rienne.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&nbsp;La semaine derni\u00e8re, le g\u00e9ant allemand des v\u00eatements de sport a publi\u00e9 sur Twitter des photos d&rsquo;un nouvel ensemble de chemises \u00ab\u00a0Desert Foxes\u00a0\u00bb, expliquant que son design \u00e9tait \u00ab\u00a0inspir\u00e9 de l&rsquo;histoire et de la culture\u00a0\u00bb et \u00ab\u00a0des anciens dessins du palais du Mechouar\u00a0\u00bb dans la ville alg\u00e9rienne de Tlemcen. .<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&nbsp;Cependant, le minist\u00e8re marocain de la Culture a consid\u00e9r\u00e9 ces dessins comme \u00ab\u00a0un vol de motifs de zelliges marocains attribu\u00e9s \u00e0 l&rsquo;Alg\u00e9rie\u00a0\u00bb et a d\u00e9cid\u00e9 en cons\u00e9quence de nommer l&rsquo;avocat El-Agouti pour exiger de la soci\u00e9t\u00e9 allemande qu&rsquo;elle retire ces chemises du march\u00e9, selon ce qu&rsquo;il a expliqu\u00e9. \u00e0 l&rsquo;Agence France Presse.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&nbsp;Une source du minist\u00e8re de la Culture a d\u00e9nonc\u00e9 ce qu&rsquo;il a qualifi\u00e9 d'\u00a0\u00bbappropriation culturelle\u00a0\u00bb, tandis que son avocat a confirm\u00e9 dans la lettre qu&rsquo;il a envoy\u00e9e \u00e0 \u00ab\u00a0Adidas\u00a0\u00bb, via e-mail et un commissaire judiciaire, qu&rsquo;il \u00ab\u00a0se r\u00e9serve le droit d&rsquo;utiliser tous moyens judiciaires \u00e9ventuels, pour prot\u00e9ger des \u00e9l\u00e9ments du patrimoine culturel marocain contre les tentatives de d\u00e9tournement \u00bb.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&nbsp;Zellij est une industrie traditionnelle populaire au Maroc de carreaux d\u00e9cor\u00e9s de dessins et d&rsquo;inscriptions de diff\u00e9rentes couleurs, et ils sont utilis\u00e9s dans les sols et les murs des maisons, des palais et des mosqu\u00e9es.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&nbsp;Hier, vendredi, les m\u00e9dias marocains ont publi\u00e9 un document indiquant que le Maroc avait pr\u00e9c\u00e9demment enregistr\u00e9 le dessin utilis\u00e9 par la soci\u00e9t\u00e9 de v\u00eatements de sport \u00ab\u00a0Adidas\u00a0\u00bb dans les maillots de l&rsquo;\u00e9quipe nationale alg\u00e9rienne.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&nbsp;Selon le document d\u00e9pos\u00e9 aupr\u00e8s de l&rsquo;Office Marocain de la Propri\u00e9t\u00e9 Intellectuelle, le dessin de \u00ab Zellige Fez \u00bb utilis\u00e9 dans la conception des maillots de l&rsquo;\u00e9quipe nationale alg\u00e9rienne a \u00e9t\u00e9 repris par le Minist\u00e8re de l&rsquo;Artisanat et de l&rsquo;Economie Sociale et Solidaire sous le num\u00e9ro 2173171 en tant que pur H\u00e9ritage marocain.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp;Le Maroc a demand\u00e9 \u00e0 la soci\u00e9t\u00e9 allemande \u00ab\u00a0Adidas\u00a0\u00bb de retirer les maillots de l&rsquo;\u00e9quipe nationale alg\u00e9rienne de football, affirmant que leur design s&rsquo;inspirait des inscriptions du zellige marocain.&nbsp;&nbsp;Selon l&rsquo;avocat du minist\u00e8re de la Culture, Murad Al-Agouti, jeudi. &nbsp;Le minist\u00e8re de la Jeunesse, de la Culture et de la Communication a adress\u00e9 un avertissement judiciaire [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2,8],"tags":[],"class_list":["post-31987","post","type-post","status-publish","format-standard","hentry","category-actualite","category-sport"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Le Maroc poursuit Adidas pour les maillots de l&#039;Alg\u00e9rie - 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